Picture this scenario. You are from Queens, New York on a trip with a friend, and are on your way to Australia. On your way there, you decide to just drop by AT&T Park in San Francisco to catch a quick came. You and your friend purchase $13 dollar tickets and take a seat in left center amongst other bleacher goers. In the 5th inning, you catch one of the most memorable moments in history, seconds later, you catch the ball as well.
As home run ball number 756 sliced the San Francisco air, dead silence broke over the center field bleachers. Pummeling down into the mass, the ball was engulfed within a sworm of diehard Giants fans, and Matt Murphy. After encompassing the ball with his body and repeling attacks and scrapes, Murphy was proudly escorted by multiple security guards away from the warzone. Tatterted and raising his arms in victory, Murphy came out on top in the battle to take home history. Surving cuts, bruises, and even losing his shoe, Murphy walked away with the prize.
Estimates put the price of the piece of cowhide at anywhere between 500,000 and 1 million dollars. Not bad for someone just stopping by on their way to Australia. Murphy declined to associate with the press regarding his historic capture of the ball. Bonds was later asked his thoughts concerning the ball, “I just hope he didn’t get hurt,” he said,
“I don’t want the ball, I’ve never believed a home run ball belonged to the player. If he caught it, it’s his.”


The desire to get what we wish for, attain what we aspire to be, and live up to our own expectations has always been the assumed route to being happy in life. But, as Gilbert emphasizes, if we look deeper, research has shown that when given fewer options that what we initially want, we end up more satisfied. If that just flew over your head, let me simplify the equation. Person A is offered one free ipod case from a group of 3 different ones, and cannot change his mind once he picks the one he wants to take home. Person B is offered the same group of cases, but has 3 days to change his mind if he does not like the case he originally chose. Nearly 70% of the time, person A ends up more satisifed with their decision, but why? The answer is the deliberation factor, or as Gilbert calls it, the factor of boundaries. If we are offered the chance to change our decision, our brains tend to put too much importance on the different possible outcomes. When there is no turning back, and we are forced to stick with it, we inevitably end up more satisfied in the end.